Several companies and brands have already marked their presence in Pinterest in a bid to share content and promote their products. The best thing about this social networking platform is that it lets you show your products instead of just telling your customers about it. What is more, your customers are provided with the opportunity to share your content with others.

In fact, this is exactly where this new feature steps in. Now, it is possible for you to track the contents that are most engaged in by your customers. In short, you can now identify what content clicks with your customers and helps drive traffic to your site.

Guide to Accessing Pinterest Analytics

 The first thing you need to access this feature is a business account with the social networking site. You have the option of signing up for a new business account or transforming your existing one. Switching to the new look of Pinterest is imperative. It is also essential to list a verified website in your business account. If you have done that only recently, you have to wait for a couple of days before you can view any analytic data.

Once everything is ready, your unique analytic data can be seen by you by visiting the main menu and clicking on “Analytics”.

Site Metrics

 The Site Metrics tab will open up, with the help of which you can track the following things:

• Content pieces that are directly being pinned from your site
• Pins that people are repinning
• Unique visitors who are directly pinning content from your site
• Unique visitors repinning your pins
• The number of unique visitors who have seen your pins on the concerned dates
• The number of unique visitors who have directly visited your site from Pinterest
• The number of times users have clicked on your site
• The number of times your pins have appeared in search results in diverse platforms including Android, iOS and the desktop site
• Are your statistics decreasing or increasing between different periods?

Just like you used Google Analytics for the purpose of tracking links, page visits and search terms for your site, you can now use this tool introduced by Pinterest to analyze the successrate of your social media efforts. With the help of Pinterest Analytics, you can now find accurate answers to the two crucial questions mentioned below:

• What content is actually clicking with customers?
• How exactly are your customers involving with your pins and website?

How Can This Tool Benefit an E-Commerce Business?

 Suppose you have a clothing store. In that case, you can have boards that give out styling and fashion tips to customers. Again, you can pin the newest styles, latest sales etc. and everything will get directly linked to that item’s sales page. Now, an increase is seen by you in sales for items pinned to Pinterest. However, you are not very sure whether the two are directly related or not. Some questions may crop up in your mind like:

• Are the efforts taken by you on Pinterest driving site traffic and increasing sales?
• Is there any other item on your website that is being pinned by users and should be pinned by you too?

Pinterest Analytics can easily provide answers to such questions.

How Can Online Sales Be Improved with the Help of Pinterest Data?

There is a tab in Pinterest called Most Repinned content which can inform you about the most popular content over a given period of time. There is another tab known as the Most Clicked content which can make you aware of the pins that are being able to drive the maximum traffic to your website directly.

These two metrics have the ability of influencing the nature of content displayed on the website of the company. Changes can be made in real time by marketers to their site so that the most popular content is put in front of target customers. By identifying the most popular pins, you can now measure interest more easily in specific categories or products. This can be particularly helpful at the time of deciding which items you should feature in display ads, newsletters, custom landing pages, social media updates and so on.

Moreover, the comments section can also help you gain insight into opinions of customers regarding your visual content. With so much on offer, it is now up to the marketers to leverage the immense possibilities of Pinterest Analytics effectively.

The interesting thing is that this new feature of FB can be used as a great promotional tool for businesses. Here, I will enlighten you on the 7 ways in which your business can be impacted by Graph Search.

Wikipedia Information

For every search result, a piece of information is shown by the Graph Search from Wikipedia. This means it can enlighten your customers about your identity and what you essentially do. What is more, it can also provide an insight or understanding about your business.

It is, therefore, imperative for your business’ interests to be clearly defined. Also, do not forget to check what is said about you in Wikipedia.

About You

The GS is heavily reliant on the information provided by you. That is why it is highly essential to update your “About Me” and contacts information immediately so that Facebook is able to list precise and correct information about you. This will automatically help customers in locating you easily.

Check whether the URLs and phone numbers posted by you are updated or not. Also make sure the information given in the “About Me” section is optimized properly for search results.

Claimed Territory

When results are shown by the GS for businesses, it lists their locations and fan pages. This helps users in searching for shops, hotels, restaurants etc. in their locality. The more the number of localized pages for a business, the more convenient it is for customers to locate them.

You should claim your check-in locations and pages. Duplicate listings, if any, ought to be removed.

Stress on Conversion

The GP is concerned with showing users your popularity within your friend circle. Since search results are very specific, you can concentrate on conversion rather than awareness. Trust me you can turn your customers into your brand advocates with this one.

Do not shy away from encouraging fans to share photos, like your page, review your products, visit your brick-and-mortar store and pass on the information to others.

Personalized Content

Highly personalized results will be displayed by the GP based on the users’ profile information, their interests and friend circle. Businesses which have local pages are going to benefit from this the most because users will be redirected by GS to pages that have relative content instead of the corporate page of the brand.

If you still have not localized your promotional strategy, do it now. With the GS, everything matters now whether it is local pages, cultural values and interests or information in local languages.

Overlapping Interests

Search results are curated by GS based on links and commonalities in the data from various users. Friends having similar interests will now find it easier to locate each other as well as other people.

A strong presence is needed for your business in the conversations your customers are most likely to check. Start building an impressive digital reputation of your brand and tangible results can be witnessed in GS.

Prediction of Paid Ads

The Facebook GS is in beta phase at present and only a sample search result can be seen by users as of now. It is not yet known whether this technology will be welcomed by FB users with open arms or rejected altogether. If the former happens, there is a strong possibility of the Graph Search being incorporated into Bing searches, thereby opening doors for paid advertising.

Thus, it won’t be wrong to state that the Facebook Graph Search can denote enhanced audience reach for you or, rather, your business. It can help you deliver your message to the right people and also at the right time. So, without further ado, start gathering likes, shares, check-ins and reviews and update your about and contact information. Good luck!

Let us first begin with structured data.

Structured Data

It basically refers to the process of marking up your website content in such a manner that it can be better and more fruitfully used by search engines as well as different devices and services. It informs the device or search engine that you are the author or this one is an article, product description or rating review etc. It simplifies the process of categorization, usage and display of results and content for search engines.

Business owners who run online shops or list product catalogues can particularly benefit from this webmaster tool introduced by Google by correctly marking up their products.

The primary benefit of structured data is that it gives users the opportunity to refine their search with the help of concepts instead of just specific keywords or key phrases. Thus, if your interest lies in politics rather than, say, mountaineering, it can actually limit your search for Geneva summit to the ‘Politics-International-20^thC’ category instead of ‘Switzerland-Geography’.

Why Is It Important For SEO Professionals?

Google has been working seriously on improving the quality of its results for quite some time now (read a few years) and this tool can be said to be another improvement made by the search engine behemoth in that direction. Though nobody is saying that the search engine performance of a site can be improved by it, the fact that it has been made a part of Google’s Webmaster Tools says it all.

Also, it definitely increases the usefulness of your results in the search engines because it enables the search engines to show more relevant information as far as your webpages are concerned.

Now Let’s throw some light on Google Authorship.

Google Authorship

People like hearing from real people. You would definitely not be pleased if you clicked on a Google result only to find content that seemed to be written by a robot or very little content with blue text and a bunch of ads covering the rest of the space. Google authorship is, therefore, an effort by the company to help users distinguish between authentic and dubious content. It is a method which allows a blog or company website to feature their content authors by showing their photo in a Google search engine result alongside the actual result.

Through Google authorship, ownership of the content written by you can be claimed so that you will be acknowledged for it by Google by displaying your photo, name and other details taken from your Google+ profile in the search results along with the content itself.

How to Get Google Authorship

It is very simple. You just have to follow three easy steps:

• You need to have a profile on Google+ along with a verified email address related to your company. Visit your profile and go to ‘edit’. Click on it and enter your email address, after which you just have to click the ‘verify’ button.
• The next step involves clicking the ‘edit profile’ button after visiting your profile and going to the ‘Contributor To’ section that can be found on the left hand side. Here, homepage links of websites in which articles were contributed by you in the past have to be inserted.
• The authorship markup tag has to be added in whenever you guest post on another blog or create an author bio.

How Can You Benefit from Google Authorship

A higher CTR (click through rate) can be received by you, thanks to this webmaster tool introduced by Google. This is because surfers are actually interested in knowing the identity of the author of the articles they are going to read, which can be ensured by authorship.

It will definitely affect PageRank because once authorship is claimed by you, Google will be able to see the contents made by you and its usefulness or impact on other people. This can be judged on the basis of the traffic on your content, the amount of time spent by people on it and the number of views. When Google finds out that your content is referenced by many people, you will be acknowledged as a ‘great author’.

Thus, you can see how these two tools introduced by Google are pregnant with possibilities and, therefore, every SEO professional should start using them to their advantage.

But, before doing that, you need to know what will work and what won’t anymore. Let us have a more detailed look at them:

Link Placement

Placement of links has always been oh-so-important. Thousands of websites had been benefited by the placement of links in the sidebar or footer till last year. However, now, it is a different story altogether. After the dreaded Google Penguin update, such practices are considered no better than spamming and the keywords that are used are filtered. What is more, websites which indulge in such practices are simply penalized. That is why I strongly suggest you to make use of links in the content itself. If you can incorporate the links in the first paragraph, there’s nothing like it.

Nofollow Links

All websites have their share of dofollow and nofollow links. There are many who unnecessarily worry about the ideal number of links that ought to be there. But, trust me you have no reason to feel anxious or worried because there isn’t any ideal ratio. What you can do is browse through the niche sites and try to find out the ratio used by them. This can help you have a proportionate number of links in your site so that you can climb up the ladder of search engine rankings easily, thereby attracting more visitors.

Anchor Text Rich in Keywords

Till recently, one of the cardinal rules of doing SEO was filling anchor texts with keywords. However, the Penguin update seems to have changed the rule dramatically as now, automated keyword filters check anchor text links. That is why it is a much more sensible idea to use phrases like ‘click here’ or the URL itself instead of anchor texts rich in keywords.

Branded Links

All search engines have their individual metrics for measuring the quality or worth of a link. This makes it imperative to have links which are branded in the homepage as well as other WebPages.

Quality Content

After the Google Penguin update, quality content has become the order of the day. You can no longer compromise on it or deny it the importance it deserves. The days of writing articles with forced use or excessive stuffing of keywords are over. You have to provide valuable information in your content and its topic has to be perfectly in line with the niche of the website. While writing, forget about ranking or upping sales; just concentrate on educating your end users through your posts albeit in an interesting manner.

Link Sourcing

Though link generation is more important than link sourcing, the former is not that easy. Therefore, you cannot really rule out the significance of sourcing links.

Analysis of Competitor Links

Analyzing the links of your competitors is not a bad idea at all. Agreed, it will not help you rank ahead of them but, nevertheless, can assist you in bridging the gap. Only the highest quality links should be used while reviewing. Avoid low quality links that are usually used for making the process of linking appear absolutely natural.

Directory Submission

Directory submission was once deemed as one of the most effective methods of doing search engine optimization. Sadly, it isn’t anymore. In fact, majority of the directories have been penalized by Google so that spending energy on it is nothing but a sheer waste of time now. However, few directories still exist and you can submit articles to them in order to get a negligible boost in search engine ranking. Just don’t consider it as one of your priorities.

Blog Commenting and Forum Posting

Google considers these methods as clear-cut spamming. Therefore, you should not use them for any other purpose than as a medium of communicating your thoughts and opinions to the public.

Link Removal

The Penguin update prompted all SEO experts to thoroughly check for links that are damaging in nature for the purpose of removing them. However, the thing is link removal is a time-consuming process, especially the hazard of finding the contact details. That is why you are advised to make use of the link research tools. These tools not only help in evaluating the quality of the link but also provide you with the much-needed contact information, thereby saving some precious time.

Guest Blogging

It can be a very effective medium of link building because the online world is full of numerous blogging sites and bloggers always search for free content. In fact, you should consider it as a promotional platform for your new projects.

Quality over Quantity

One great way of getting quality inbound links is to give more importance to quality rather than quantity. Sending bulk emails is, therefore, no longer desirable. Instead, get in touch with the publishers or webmasters through the convenient medium of Twitter. If you follow them on Twitter, you can learn within a few days about the things that can elicit a reply from them. Of course, you have to make repeated attempts but once you succeed, you can expect to get quality links from them.

It has been clearly indicated by the recent Penguin update that Google will not tolerate link building activities that appear unnatural and spammy. However, that does not, in any way, endanger the concept of link building through traditional and ethical techniques. Therefore, follow the above-mentioned principles and you can expect to escape the wrath of Google when it strikes with the next update.

The main advantage of listing the companies profile in the free local directories is that without paying anything one can increase the number of visitors to the website of the business that too by approximately around 2000 per month. So the cost of advertisement is thus reduced extensively and the sales are increased to a very huge extent. Again one can create the brand image across several engines by giving all the detail of the business. If the local searcher is searching the product of your business then there are ways by which the search engine will produce your business name first than that of others, this is done by properly giving the details of the business.

There are many popular websites like Google, Yahoo, etc which provides free search engines for the users and there are many ways by which a business can optimize on these free local directories-

• The first rule is by setting up the basic market for the business and by setting up proper keywords with the profile which helps the engine in searching my profile prior to others.
• The way a person gives the details about his/her business is also a major factor and there should not be full two or three pages description then it will be difficult for both the user and the search engine to help your advertisement. It should be of 200 characters and should be done with keywords.
• There should be domain name of the business and the domain name should reflect the brand name then it is very easy to search and moreover there should be the brand image also. There are many websites like namedoppers.com which help in checking the availability and providing suggestions for new domain names for the business.
• Again the customer reviews and testimonials are a major factor for the use of the local directories, so the business houses should regularly check the testimonials.

Social Media Marketing is the newest buzz in this field. This will assist in achieving better brand visibility for your product or services. It works as an organic SEO tool as well in order to generate inward links and huge number of traffic from different social networking sites. It is basically a procedure of implementing allocation of links on those sites which facilitate data exchange, content sharing and adding up of unique content. Advantages of Social Media Optimization are:

1. Generates traffic for the site.
2. Boosts up the visibility of the brand.
3. Generates inbound links.

Being an Indian SEO company, Sharma Technology is confident that our service of article writing and submission will surely raise search engine rankings of your website that means huge number of traffic will be generated for your site. Increased number of visitors for your site will fetch more business for any company. With that personalized touch you have been seeking, our content writers create article which is perceptive, intellectual, SEO optimized and will surely generate huge number of traffic to your website. Sharma Technology is dedicated to make each of our clients experience a positive result. The company has a great track record, and we are proud for this. We have the confidence that the clients will love each of the articles they receive from us.  We submit articles 100% manually. The most vital fact about us is that we do not spam your website to article directories unlike other sites. We have manually hand picked approximately 100s of article website which can boost the search engine ranking of your site and will add up SEO value to the site. Apart from this we provide our clients with detailed report of our work including exclusive ID created for them in every article site. We also provide them with detailed report of submission. In the arena of IT and Web Development we are renowned for providing our clients with exceptional and excellence in SEO services. Individuals to professionals- we provide everyone with excellent SEO services. Several small, medium and large scaled businesses are our clients. Sharma Technology has entered the field of IT outsourcing and has achieved the success in this field. The company have partnered successfully with several global web and SEO firms.  It also provides you with cheap SEO packages.

Sharma Technology, the Search Engine Optimization Company of India can compete with any other SEO firms dealing with these SEO services in the country, given its dedicated and skilled man power. Moreover the owner of the Sharma Technology himself is an SEO expert. He makes use of Google analytics tools to make analysis of the hits or the visits which a particular site has gained. While a visitor clicks on the link a message goes to Google. When the individual visits the inner pages of the site, Google maintains tag of these hits of the particular site. These reports are revealed in the Google analytics tool directly. Regarding the keywords it may be mentioned that SEO experts find out the on page contents as well as many other places in which the targeted keywords may be inserted.

The report of optimization is vital for monitoring the flow of SEO procedure. The Search Engine Optimization venture is controlled, standardized and updated with the popular search engines via the regular procedure. The Off Page Search Engine Optimization details along with reports of link building on submission of directories, articles, blogs and other several arenas are covered in the reports of SEO. Sharma Technology is an organization that provides an array of services regarding search engine marketing techniques and internet marketing techniques which may be truly referred to as SEO services which are truly vital for any business to keep growing and prospering.

Web analytics does On Site as well as Off Site search engine optimization. Onsite web analytics is basically done to measure the progress of a website due to its commercial content. Offsite web analytics is an overall measurement of a website’s audience, comments and visibility. In short it covers the entire spectrum of all what is happening on internet. The local SEO service helps one to achieve the desired target of reaching to the people. Moving on to the webmaster service it is a kind of examination which is done over the web world. In SEO webmaster service is provided to overhaul a website’s performance. A webmaster is considered as an expert who manages all the web operation. Similarly SEO acts as a webmaster who manages a website to increase its credibility. It basically concentrates on designing and revising web pages in order to extract all what is needed to boost a website’s web presence. It also examines traffic to a website that forms an integral part of a search engine optimization.

Both web analytics and web master are indispensable part of search engine optimization. With internet reaching such a vast audience SEO is now regarded as a medium to reach out to the mass. SEO applies all the techniques and makes Google base submission easy. These services can be grabbed at affordable rates from the place Sharma Technology. All the techniques are applied by the SEO experts here to make a website search friendly and easily accessible.

The primary objective for this can be considered to be finding out the needs of the people. Google is an excellent search engine which gives details about the visitors who came to the site and when they navigated pages. This will give the website owners an idea of what the people want. It will help in designing the pages much more efficiently so that the readers get easier access to information for which they are searching. The content which is being used should be appropriate and must be updated continuously as well. This will attract visitors to spend more time on their websites and hence get more engaged in it as well. Thus a fresh and related to the product content is very advantageous and helps a lot in converting the web traffic into leads.

One more important strategy that the websites need to adopt is conversation. When a human being is involved and he gets into conversation about the product with the visitor then it becomes much easier to convert it into leads. The human being involved for the conversation must have sharp convincing skills and must be knowledgeable about the product so that he can clarify all the doubts of the visitor about the product with ease. This can be achieved by making an option to pop up a chat window whenever the visitor seems interested. This helps in a great deal to improve the conversion of leads into web traffic.

Another effective method that can be adopted by the websites is to give free trial products to their visitors. This brings in a great deal of trust about the authenticity of the website and the product as well. The web traffic will then definitely be more engaged in buying the product if he enjoys the service, quality and the price of the product. Thus if these factors are kept in mind and executed properly then the conversion of web traffic into leads will surely increase to a large extent.

Sharma Technology has by now experienced unparalleled results from its highly sophisticated, revolutionary and pioneering SEO techniques. Apart from providing a full proof, dedicated and complete SEO Services, it also provides Internet Marketing Solutions, Social Media Marketing Services, Local SEO Services, Link Building Services, On-page Optimization, Online Reputation Management Services, Google Base Submission Services, Web Page Analysis, PPC Marketing Services, comprehensive Link Building Services and so much more.

In today’s date, Search Engine Optimization has become a highly intricate and competitive process and you simply cannot rely on quick and easy cheats that are available in the internet forum and everywhere around. You require to simply ranking well with competitive and viable keywords. This is why a business must take professional help from experienced and practical companies which are well versed with the nitty-gritty’s of the SEO world. Hence this is where you will get full proof assistance from Sharma Technology, as it utilizes an extremely skillful, finely tuned and completely principled approach to SEO. Sharma Technology purely operates ethical system for both on page and off page Search Engine Optimization.

Randhir Sharma, Managing Director of Sharma Technology commented; “Since Sharma Technology has finely developed its wings into SEO specialization, we have acknowledged more and more method and systems to encourage and support business online. We intend to increase their sale percentage and lead generation also for small business with the help of Local Search skills and our in hand inventive Internet Marketing Networks. Our basic aim is not only to maximize our customer’s online coverage but also at the same time we are educating them about its method so that even they have some knowledge about the system inside out.”

Sharma Technology is proud to announce concerning its huge client base from across the world. We have helped many online businesses to reach its targeted audience and accomplish its objective. Our specially tailor made search engine marketing solutions are specifically intended to help you attain your marketing object and comprehend and figure out the true potential of your website. If you want quality and excellent marketing solutions to endorse and broadcast your business effectively, then definitely Sharma Technology is the best bet.